Unveiling the Cannabusiness’ Customer Mindset: Is it Truly SWWCWIIFM?
As the cannabis industry continues to grow, business owners are searching for ways to improve their marketing strategies to reach their target audience more effectively. One essential factor that can influence the success of a cannabis business is understanding the consumer’s behavior and mindset. Many professionals in the marketing industry believe that the customer buys based on the principle of SWWCWIIFM, an acronym meaning ”what’s in it for me?”. However, is it truly the case for cannabusinesses?
The SWWCWIIFM Principle: Is it Relevant in the Cannabis Industry?
In traditional marketing, the SWWCWIIFM principle is a well-established concept that focuses on highlighting the benefits of a product or service to the target audience. It is based on the assumption that a customer is primarily interested in the advantages they will receive from buying a particular product or service. Although this is a valid strategy for most industries, the rules for the cannabis industry are different.
According to a study by Headset, a data analytics firm that specializes in the cannabis industry, price, brand, and quality are the primary factors that influence a customer’s purchasing decision in a dispensary. Furthermore, product variety, knowledge, and experience are also considered important factors. However, the study found that the ”what’s in it for me?” factor is not as significant as it is in traditional marketing.
Therefore, in the cannabusiness industry, the key to attracting and retaining customers is to provide them with a positive experience that they cannot find elsewhere. This experience includes personalized service, an inviting atmosphere, and a range of products that match their needs and preferences. By doing so, cannabusiness owners can build a loyal customer base that will keep coming back and positively spread the word about their business to others.
The Importance of Digital Marketing Strategies for Cannabusinesses
The cannabusiness industry is highly regulated and faces many advertising restrictions. Therefore, digital marketing strategies have become the go-to solution for many business owners. Digital marketing offers a variety of channels that can reach potential customers efficiently and cost-effectively. Additionally, it allows business owners to track their return on investment and adjust their strategies accordingly.
Sweet Leaf Marketing specializes in providing digital marketing services specifically for cannabis brands, recreational cannabis dispensaries, recreational cannabis delivery dispensaries, medical marijuana dispensaries, and CBD brands and producers. Our team has over 15 years of experience in the cannabis industry and offers a wide range of services, including:
By utilizing our services, cannabusiness owners can create a personalized customer experience that attracts and retains their target audience and differentiate themselves from the competition. Our team analyzes your business’s unique needs and preferences and creates a custom marketing strategy that highlights your business’s strengths and offers a unique value proposition to your target audience.
Conclusion
While the SWWCWIIFM principle is relevant in traditional marketing, it is not the primary driver for the cannabusiness industry. Rather, creating a personalized customer experience that focuses on personalized service, an inviting atmosphere, and a range of products that match their needs and preferences is essential. Sweet Leaf Marketing’s digital marketing services can help cannabusiness owners create this experience and attract and retain their target audience. Schedule a strategy session with our experts today and take the first step towards creating a loyal customer base that will keep coming back for more.
