Writing Mistakes to Avoid in Cannabis Marketing
Mistake #1: Using Slang or Stoner Jargon
Using pot-related slang or stoner jargon can be wildly popular among cannabis enthusiasts, but it is not always effective in marketing. These words can throw off your message and dilute your intended meaning, and may even exclude certain customer demographics.
Sweet Leaf Marketing Benefit: Our digital marketing services utilize language that applies to a broad range of customers, showing your brand as inclusive and thoughtful.
Mistake #2: Making Claims on Health Benefits
The FDA has not yet approved cannabis as a valid form of treatment. Consequently, it is important that when marketing, you avoid making explicit or implicit health claims related to cannabis. While the plant has been shown to have many potential medical benefits, as a marketing team you need to be aware of the language used and how easily regulators and customers can turn on you.
Sweet Leaf Marketing Benefit: We understand the legal barriers that come with making healthcare claims and can devise appropriate messaging that is compliant with regulations while still emphasizing the positive aspects of your brand.
Mistake #3: Overcomplicating the Message
Your marketing message needs to be simple and effective. Overloading your readers with too much information or industry-specific jargon will only lead to confusion and lost interest. Your readers are not looking for an industry report or a cannabis encyclopedia, they just want to understand your brand and what it can offer them.
Sweet Leaf Marketing Benefit: We specialize in crafting messages that are easy to understand for a broad range of customers, which can help to increase the overall engagement of your brand.
Mistake #4: Inauthenticity
Customers can tell when you’re being inauthentic, and it will lead to a decrease in trust and favorability. If your messaging is too casual or too formal for your brand, it can create a gap in your marketing efforts. It’s important to stay true to content that resonates the most with your brand values and customer base.
Sweet Leaf Marketing Benefit: As a team with over 15 years of experience in the cannabis industry, we pride ourselves on authentic messaging. We ensure your message is tailored to your brand values and unique voice.
Mistake #5: Limiting Yourself to One Platform
The cannabis industry relies heavily on social media platforms to advertise and promote products. While social media is a helpful tool, it is only one channel in which to reach your audience. Relying solely on social media can lead to missed opportunities as customers may have limited access to the platform due to their age or geographic location. Diving into other channels like podcasts, email marketing, SEO, and online marketplaces can help expand your reach and give your customers different ways to discover you.
Sweet Leaf Marketing Benefit: At Sweet Leaf Marketing, we look at marketing from a holistic perspective. We provide a wide range of digital marketing services that reach your customers on any platform, so that you get the full benefit of our multi-channel approach.
Conclusion
Before diving into cannabis marketing, make sure to avoid common writing mistakes. Avoiding these five slip-ups can make a significant difference to the success of your marketing efforts. At Sweet Leaf Marketing, we strive to help cannabis brands, dispensaries, and CBD producers achieve their goals. Schedule a strategy session with our experts today to see the benefits of Sweet Leaf Marketing services and grow your business.
