Cannabis Marketing Insight: August’s Essential Strategy
Why is August so important for cannabis marketing?
August marks the end of summer, and this is the last chance for cannabis brands to maximize their earnings before the slump in fall. August is also significant as it is the month of one of the most popular cannabis holidays, National CBD Day. The sole purpose of National CBD day is to celebrate CBD and its beneficial properties. It serves as a perfect opportunity for CBD brands to showcase their products.
What are the essential marketing strategies for August?
1. Email marketing: Email marketing is a must-have for any successful cannabis marketing campaign. 80% of retail professionals say that email marketing is their primary driver for customer acquisition and retention. As a cannabis brand owner, it’s time to make use of targeted email campaigns and sponsor some giveaways on National CBD day to connect with the customer base.
2. Social media marketing: Social media platforms are an integral part of modern-day marketing, and it can be a game-changer for cannabis businesses. Instagram and Twitter are most popular platforms for cannabis brands to connect to their audience, as they don’t restrict cannabis-related content as much. This is the perfect chance to leverage the community and spotlight products to boost sales.
3. Paid advertising: Paid advertising can be an excellent investment for cannabis firms that want to increase their brand awareness. Social media advertising is an effective tool, but it isn’t the end-all for brands. There are alternative ways to advertise, including SMS marketing and cannabis directories like Leafly and Weedmaps. However, the hesitancy of mainstream platforms to allow cannabis advertising makes targeting potential customers more challenging.
How Sweet Leaf Marketing can help
If you’re unfamiliar with the digital marketing disciplines mentioned above or have difficulties utilizing them, Sweet Leaf Marketing is here to help. As a leading cannabis marketing agency, we specialize in all aspects of digital marketing for the cannabis industry. We understand the difficulty of marketing in the cannabis industry and have expertise in marketing channels that deliver maximum ROI.
Our Services
1. Search Engine Optimization: Boost the online visibility of your cannabis brand by optimizing your website and bringing it to the top of search engines.
- Improve your ranking on search engines like Google, Yahoo, and Bing
- Drive organic traffic to your website
2. Branding and Logo Design: Establish your brand’s identity and differentiate yourself from competitors.
- Custom-designed logos that reflect your brand philosophy and values
- Brand guideline creation and consultation
3. Social Media Management: Establish your brand’s digital footprint and build a loyal customer base.
- Comprehensive social media strategy creation
- Content creation tailored to your target audience
4. Web Design: A visually compelling website goes a long way in driving customer traffic.
- Custom website design to suit your brand identity and goals
- Responsive web development
5. Reputation and Review Management: Your brand’s online credibility and reputation can make or break customers’ trust.
- Manage and respond to customer reviews
- Track and monitor online brand reputation
6. Email Marketing: Drive customer engagement and foster lasting customer relationships.
- Strategic, targeted email campaigns
- Email newsletter creation to keep customers informed about your brand
7. Content Marketing: Distinguish your brand and establish your industry authority with informative and engaging content.
- Content strategy creation, planning, and execution
- SEO-driven content creation for your website, blog, and promotional materials
8. Video Marketing: Stand out with high-quality video content tailor-made to suit your brand identity.
- Highly engaging video content for websites, social media, and promotional purposes
- Video editing, post-production work, and optimization
Conclusion
To become a standout cannabis company, it’s crucial to follow a comprehensive marketing strategy that understands the needs of your target audience. At Sweet Leaf Marketing, we specialize in providing marketing services that deliver results for recreational cannabis dispensaries, recreational cannabis delivery dispensaries, medical marijuana dispensaries, CBD brands and producers, and marijuana brands. Help ensure that your business makes the most out of the August season by scheduling a one-hour strategy session with our experts today.
