Secure Search: Unlocking the Potent Growth Potential for Cannabis Brands

For any cannabis business, attracting new customers while retaining existing ones is a top priority in a competitive market. In today’s digital age, a significant portion of customer acquisition and retention is dependent on search engine optimization (SEO). However, it’s been nearly a decade since Google transitioned from unencrypted to secure search, which hinders cannabis business owners’ ability to understand the keywords and search terms that drive traffic to their website.

What is Secure Search and How Does It Affect Your Business?

Secure search is a system that encrypts the search term of anyone who’s signed into their Google account, searches from a Firefox or Chrome browser, or uses Google’s secure site. This encrypts the search data and shields it from prying eyes effectively. Unfortunately, this encryption hides over 50% of the traffic data for a website. This means that if you use Google Analytics to monitor your website’s traffic data, keyword search phrases, and data on incoming traffic, you may be missing over 50% of your data.

Cannabis businesses cannot afford to miss out on necessary information about their customer traffic. Although secured search enhances user privacy and security, it also makes it challenging to understand your website’s users’ behavior.

How to Overcome the Challenge of Secure Search

Though secured search presents a marketing challenge, it’s still possible to optimize your website for search and target an appropriate audience, especially with the help of Sweet Leaf Marketing’s experts. With over 15 years of experience in the cannabis and marketing industries, we can optimize your website’s visibility, manage your online reputation, and identify other strategies for branding and lead generation to keep your brand ahead of the competition.

Our team of experts is adept at using the latest tools available to analyze your website’s data and assess your target audience to provide personalized strategies to increase your online visibility. Our services include:

• Search Engine Optimization – We can optimize your website’s visibility on Google search rankings using the best SEO practices available, including keyword research, on-page optimization, and inbound linking.
• Branding and Logo Design – We create unique, attractive, and memorable brand identities that will differentiate your business from your competitors.
• Mobile and Text Marketing – We provide customized marketing strategies tailored to mobile optimization with text message marketing that will help you reach a diverse audience continually.
• Reputation and Review Management – We can monitor and manage your business website’s reputation and review processes to boost your online reputation.
• Social Media Management – We can manage your social media platforms and develop social media marketing strategies that are audience-specific and ensure that your brand stays active across all platforms.
• Web Design – Our team of web designers will create, update and optimize your website’s user experience and interface to attract and retain customers.
• Email Marketing – We can develop an email marketing campaign for your business to target customers using artistic and intelligent email designs while adhering to privacy and anti-spam laws.
• Content Marketing – We use blogs, social media content, Search Engine’s Rich Snippets, and Infographics to boost your brand’s visibility and attract more customers.
• Video Marketing – Our video marketing team will create innovative and unique video content to enhance your brand’s identity and raise your brand’s awareness and convert more clients. We use videos to build brand authority, demonstrate products, showcase testimonials, and create ad campaigns.
• Customer Retention and Optimization – We help you retain your existing customers by using personalized ad campaigns, loyalty programs, and discounts to keep them engaged with your brand continually.
• Customer Lead Generation – Our effective lead generation strategies will help you to increase customer acquisition via optimized lead magnets, using social media ads to find prospective clients, and others.
• Cannabis Industry Technology Consulting – We ensure that your cannabis business is always up to date with the latest advances in technology, from online ordering systems, delivery applications to point of sale systems.
• Cannabis Directory Optimization – We utilize local keywords, NAP consistency, Google My Business optimizations, and other tools to optimize your business listing on directories such as Yelp, MapQuest, Google, and Bing Maps
• Marketing Automation – We offer automated marketing systems to streamline your business operations and capitalize on your digital opportunities to drive sales consistently.
• Chatbot Implementation – We will implement chatbots to improve customer engagement on your website by offering 24/7 chat support. This will improve customer experience, boost engagement, and ultimately improve conversion rates.

How Sweet Leaf Marketing Can Help Your Business

Secure search results should not hinder your business’s growth potential. Instead, it’s time to take a step ahead of your competitors and start strategizing your marketing campaigns efficiently. Sweet Leaf Marketing’s team of experts is here to help you stay ahead of your competitors and achieve the cut-throat competitive edge you need in the cannabis industry.

With our specialized digital marketing services, you’ll improve your website traffic, build a loyal customer base, and boost your lead generation significantly. Please book a strategy session with our experts today for personalized cannabis business solutions.