Why 9 out of 10 Cannabis Brands Ignore Marketing and Why You Can’t Afford to

It’s no secret that the cannabis industry is rapidly growing with legalization sweeping across the United States. However, surprisingly, many cannabis brands, recreational cannabis dispensaries, recreational cannabis delivery dispensaries, medical marijuana dispensaries, and CBD brands and producers do not invest in marketing. A recent survey conducted by Sweet Leaf Marketing revealed that 9 out of 10 cannabis brands ignore marketing.

Why is marketing important for cannabis businesses?

Marketing is essential for any business to grow and reach new customers. It helps businesses build their brand and reputation, attract new customers, and increase sales. The cannabis industry is no exception. In fact, with the increasing competition in the industry, marketing is crucial for cannabis businesses to stand out and thrive.

Why do cannabis businesses ignore marketing?

There are several reasons why cannabis businesses choose to ignore marketing:

• Lack of knowledge: Many cannabis businesses are run by people with a background in agriculture, not marketing. They simply do not know how to market their products effectively.
• Fear of legal repercussions: Due to the legal status of cannabis in some states, some businesses fear that marketing could lead to legal issues.
• Low budgets: Some cannabis businesses operate on tight budgets, leaving little room for marketing expenses.
• Word of mouth: Some businesses may rely solely on word of mouth to attract customers, which can limit their growth potential.

Why You Can’t Afford to Ignore Marketing

While it may be tempting to cut marketing expenses, cannabis businesses cannot afford to ignore marketing if they want to succeed. Here are some of the benefits of investing in marketing:

• Increased brand awareness: Marketing can help increase brand visibility and awareness, making it easier for customers to find and recognize your business.
• Attracting new customers: Marketing allows businesses to attract new customers who may not have heard of their business before.
• Increased sales: By attracting new customers and building brand loyalty, businesses can increase their sales and revenue.
• Staying competitive: The cannabis industry is rapidly growing, and businesses need to stay competitive to succeed. Marketing helps businesses stand out and stay relevant.

At Sweet Leaf Marketing, we understand the unique challenges facing cannabis businesses when it comes to marketing. That’s why we specialize in providing digital marketing services tailored specifically to the cannabis industry.

What Sweet Leaf Marketing Can Do for Your Cannabis Business

Our team of experts has over 15 years of experience in the cannabis industry, making us the go-to digital marketing agency for cannabis businesses. Here are some of the services we offer:

• Search Engine Optimization: We can help your cannabis business rank higher in search engine results pages, making it easier for customers to find you.
• Branding and Logo Design: We can help your business develop a strong brand identity and memorable logo.
• Mobile and Text Marketing: We can help you reach customers on the go with mobile and text marketing strategies.
• Social Media Management: We can help your business manage your social media presence, build a loyal following, and engage with customers.
• Web Design: We can create a professional website that showcases your business and products and makes it easy for customers to place orders.
• Email Marketing: We can create customized email campaigns to reach your customers and encourage repeat business.
• Content Marketing: We can create informative and engaging content to attract and retain customers.
• Video Marketing: We can create educational and promotional videos to showcase your products and services.

We also offer other services such as reputation and review management, customer retention and optimization, marketing automation, and chatbot implementation. We specialize in cannabis industry technology consulting, such as POS systems, online ordering, and delivery apps. Additionally, we provide cannabis directory optimization to make your business more easily discoverable by potential customers.

Schedule a Strategy Session with Sweet Leaf Marketing Today

Don’t let your cannabis business fall behind the competition by ignoring the importance of marketing. Schedule a strategy session with one of our experts today to discuss how we can help your business grow and succeed. We offer customized solutions designed to meet the unique needs of your business.

At Sweet Leaf Marketing, we are committed to helping cannabis brands, recreational cannabis dispensaries, recreational cannabis delivery dispensaries, medical marijuana dispensaries, and CBD brands and producers thrive in the growing and competitive cannabis industry. Contact us today to learn more about our digital marketing services and how we can help your business reach its full potential.